How TheFork transformed sales hiring with science and soft skills intelligence

The Opportunity

TheFork, the most trusted restaurant booking platform, struggled to find sales professionals who could align with their company culture, engage with customers, and deliver consistent results. The company sought a data-driven method to identify candidates with the right combination of personality traits and skills.

Deeper Signals' Solution

Deeper Signals designed a comprehensive customized talent assessment solution:

• Foundational research
  Used a comprehensive, evidence-based methodology that combined research, performance data analysis, and job requirements review to identify key factors influencing sales success. This approach allowed us to uncover meaningful insights into the traits and skills that contribute to high performance in sales roles.
  
• Development of Sales Competency Framework
  Developed a tailored sales competency framework to translate the findings from the previous step into actionable hiring and development practices. This framework identified seven key competencies essential for success in the client’s sales roles, each aligned with specific personality traits from our assessments, and supported with bespoke feedback reports and dashboards
• Custom Competency Mapping
  ‍Recognizing that different sales roles require different skill sets, we mapped these competencies to the client’s key sales positions. This role-specific approach ensured that hiring and development efforts were precisely aligned with the unique demands of each position
• Actionable Feedback and Analytics
  Provided tailored feedback reports that offer clear, actionable guidance to enhance role-specific competencies. At the same time, we delivered candidate fit dashboards for hiring managers to swiftly assess alignment with key skills, while HR leaders can now leverage interactive team analytics to identify soft skills gaps across their sales teams and improve workforce planning.

The Outcome

• Increased Sales Performance
  With sales teams better aligned to their roles, conversion rates and deal closures improved.
• ‍​​Reduced Turnover
  Improved person-role fit led to lower attrition rates, reducing the costs associated with hiring and training new employees.
• ‍Competitive edge
  By aligning TheFork’s talent strategy with the scientifically validated insights, the company gained a competitive edge in building a high-performing sales force.

The Deeper Signals Difference

Deeper Signals stands out due to its quick, scientific, scalable, and modern tools:

• ‍Scientific Validity
  The bespoke competency frameworks are rigorously tested and validated, ensuring fair and reliable insights.
• ‍Scalability
  The Deeper Signals platform easily scales across the organization, providing consistent, high-quality data and analytics.
• ‍Modern Approach
  Interactive dashboards and personalized coaching integrate seamlessly into existing workflows, empowering leaders with real-time, actionable insights.
• ‍Ethical and Inclusive
  ‍The bespoke competency frameworks are designed to be fair and free of adverse impact, promoting diversity and inclusion in talent management decisions.