Values & Motivations

Drive performance with values-driven insights

Whether you're building a high-performance culture or strengthening team engagement, the Core Values Diagnostic reveals what motivates people, helping organizations foster collaboration, alignment, and long-term success.

Core Values

The Core Values diagnostic reveals what truly motivates individuals, helping organizations align talent with roles, guide career choices, and foster engagement while building a thriving, values-driven culture.

Challenger Values

Identify an individual’s Challenger Values—alternative perspectives that emerge when core values are overused or misaligned. This insight helps HR leaders spot blind spots, drive balanced decisions, and build healthier, more collaborative teams.

Digital Coach

Equip individuals with curated resources—articles, podcasts, and videos—tailored to their profile. These tools turn insights into action, helping them leverage their Core Values for greater impact at work.

Discover The 12 Core Values

The Core Values Diagnostic is based on the robust frameworks of human motivation, such as Schwartz's Basic Human Values model, Holland’s Vocational Interests and Self-Determination Theory. The Core Values model is comprised of six factors that can be aggregated to explain one’s need for autonomy, competence, and relatedness.

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VS.

Tradition

Individuals who have Tradition as their Core Value can be described as traditional, conforming, and upholding of social conventions and  norms.

Change

Individuals who have Change as their Core Value can be described as risk-taking, constantly seeking and trying new things, and critical of the status quo.

VS.

Humility

Individuals who have Humility as their Core Value can be described as being humble, egalitarian, and cooperative.

Power

Individuals who have Power as their Core Value can be described as being drawn to positions of leadership and influence, ambitious, and hungry for recognition.

VS.

Achievement

Individuals who have Achievement as their Core Value can be described as being highly focused on their personal and professional development, having a strong need to be competent in their domain, and goal oriented.

Leisure

Individuals who have Leisure as their Core Value can be described as being motivated to live a relaxed life and are unlikely to challenge themselves unless it is necessary.

VS.

Intuition

Individuals who have Intuition as their Core Value can be described as practical and pragmatic, and preferring to stick to the familiar.

Learning

Individuals who have Learning as their Core Value can be described as having a hungry mind, is curious about the world, and welcoming towards different approaches.

VS.

Expedience

Individuals who have Expedience as their Core Value can be described as having a flexible moral compass, likely to put themselves before others, and preferring to do what is easy over what is right.

Principles

Individuals who have Principles as their Core Value can be described as being
principled, of high integrity, and altruistic.

VS.

Independence

Individuals who have Independence as their Core Value can be described as being independent, uninterested in building and maintaining relationships, and likely to be candid towards others.

Relationships

Individuals who have Relationships as their Core Value can be described as someone who is sociable, strongly prioritizes relationships in their lives, and derives a lot of joy from social connection.

Use cases

Find the right fit faster

Hire with confidence. The Core Values Diagnostic helps you understand what truly motivates candidates, ensuring a cultural and role fit that leads to higher engagement and retention.

Develop self-aware, emotionally intelligent employees

Help your employees improve their self-awareness and build strategic emotional intelligence. By understanding motivations and values, they can make better decisions, collaborate more effectively, and grow with purpose.

Align values, boost team collaboration

Great teams succeed because they truly understand each other. The Core Values Diagnostic helps uncover what drives each team member, reducing friction, improving communication, and enhancing overall team performance.

Lead with purpose, inspire with values

Strong leaders know their own values and those of their teams. Use Core Values insights to develop leaders who inspire, motivate, and drive lasting impact through authentic leadership.

Identify high-potentials for strong succession pipeline

Ensure a strong leadership pipeline by understanding what drives top talent. The Core Values Diagnostic helps identify high-potential employees and prepare them for leadership roles that align with their motivations.

Curious to learn more?

Schedule a call with Deeper Signals to understand how our assessments and feedback tools help people gain a deep awareness of their talents and reach their full potential. Underpinned by science and technology, we build talented people, leaders and companies.

Scalable and engaging assessment solutions
Measurable and predictive talent insights
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Achieve results with the right motivation